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'SURVIVAL' IN TODAY's AUTOMOTIVE MARKETPLACE

Auto dealers are facing some tough challenges. The fallout from the worldwide financial crisis is now working it's way through the auto industry. Vehicle sales are in dramatic decline. Profits on in-stock units continue to deteriorate.

Traditional service department revenue is shrinking, mainly due to improvements in vehicle performance and durability. Fixed and variable costs are rising. No wonder, that many dealers are looking for new ways to pump up sales and slim profit margins.

Providing more efficient and profitable service volume is one of the obvious answers. Additional ancillary services (i.e. detailing or tire storage etc) can help generate new revenue streams.

There's also a multi-billion dollar industry that offers additional profit generating opportunities: Call it accessorizing, personalizing or accessories retailing.

Auto accessorization in the U.S. generates $36.7 billion annually in direct retail sales. In Canada it's about $3.0 billion in products dealers can successfully merchandise at the point of sale. Anything that relates to automobile appearance, function and its use should be considered.

Marketing Support Services has the affordable tools (display fixtures and fittings) to create retail sales and extra $$$

SPRING SELLING SEASON IS HERE

Product ID: SAB1-1020

Action Boards (patented)

Create awareness by providing a highly visible, professional looking, sales message or statement on your lot and to the street. The action board system is simple to install and easy to change as often as needed. Large eye catching contrasting color numbers and letters + pre printed vehicle features are magnetic and easy to use.

> DETAILS

Product ID: KMTT

Seasonal Tire Totes

Packaging: 4 totes/box, 6 boxes per case (24 totes/case)

Seasonal Tire Totes take the hassle out of changing snow tires. A heavy-duty shell with an easy to carry handle slips over the tire to protect you and your vehicle from tire and brake residue while organizing your garage. In their totes, tires stay neatly covered and stacked until the next season rolls around.

> DETAILS

Product ID:TCMK-3336 Multi-Brand Tire Centre Merchandising Kit

The system professionally highlights the prominent differences between tire types, brands and qualities. It creates an unbiased, professional awareness that all customers need to understand and will appreciate when thinking about tires.

> DETAILS

Wholesale Store

Auto related high impulse / high profit resale items for your store – TireTotes, pet travel products, DIY kits & more.

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Outside (On The Lot)

Products for your outdoor needs – Sno-Rakes, Bumperwrap, Bollard / Post Covers, EZ Change Rolling Windsign.

> Click here

Auto Merchandising

Stock items – Showroom, Parts, Service, F&I, Customer Lounge, Drive-Thru etc

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